"Loved the class! Shelby's approach is awesome, super clear, no BS, just DO!" -
-- Joanna Wallfisch
What is Zero B.S. Podcasting?
This on-demand course is divided into six sections with seven hours of video content and Q and A from past participants who are just like you. There is also an equipment list, resource guides, a business plan worksheet, and more divided into six sections and over seven hours of content you can do at your own pace designed to make you successful from the start. A few of the classes were recorded live, letting you hear questions from other podcasters just like you.
“Shelby came highly recommended from the best among the podcast community. I had no idea the ways people monetized podcasts until taking her first class and found it incredibly eye opening and helpful. Her webinar met every expectation. She was friendly and accessible. I would highly recommend taking it to anyone looking to do a podcast the right way the first time around.” - Jessica Houston, Founder Vitamin and Me
“Shelby’s class and coaching are the very best resources I have found for podcasting support and tools. There is NOTHING like it and what she offers out there.” – Anne Julian, Host Grey Matters Now Podcast
“Shelby’s class literally jump started my partner and I six months ago so the process works! Use us as the poster children.” - Chris Kleusner, Beyond the Ocean Podcast
Who this class is for:
Entrepreneurs, doctors, attorneys, shop owners influencers, professional athletes, outdoor enthusiasts, hobbyist, therapists, social workers, and more have all taken this class.
The great thing about podcasting is anyone can do it.
This course specifically caters to those who want to be successful from the start and gain reach and impact through their show.
How the class works:
Session 1: Your Podcast Business Plan (2 hours 5 minutes)
This is the longest session of the course. We go over your entire podcast business plan and strategy to set you up for success from the beginning. In this course, we define who your listeners and sponsors are, your show format, your cover art, your logo, your name, and how to get started. Feel free to break this section up into a few days. Be sure to download the course handouts below. And if you’ve already started a podcast, it’s still good to go through this whole section and reformat your business plan for your existing podcast. There’s a business checklist and plan to fill out and get started.
Session 2: Equipment, Production and Outsourcing Show Duties (50 minutes)
In this section, we go over all the equipment you need to record an interview, and what you need to launch your show. We discuss the basic equipment setup, and how to capture great sound whether you are in person or recording remotely. We go over how to get your show from your recording equipment to a platform where people can actually listen to your show on a podcast player. We also discuss the differences between podcast hosting companies. Lastly we share how to outsource show duties so you don't have to do it all. There’s a full Equipment and Resources List to download.
Session 3: Recording, Interviews and Show Production (37 minutes)
In this section we get into the nitty gritty of recording your show, and all the pieces you will need to produce a podcast episode, including your intro, outro, sponsor ad reads, and more. We talk about actually interviewing guests, who make the best guests (and who makes terrible guests) and how to follow up with guests so that you maximize your reach. We also talk about systems for keeping up with production and how to make your own process easier. We also discuss how to make a trailer for your show, and what pieces of your podcast you need to actually launch your show.
Session 4: Monetization and How to Actually Make Money Podcasting (1 hour 40 minutes)
This is where we get into all the ways you can monetize your show, from affiliate, to Patreon, custom sponsorship deals, crowdfunding, and more. We dive into the advantages and disadvantages of each depending on your show and format. We also talk about advertising, CPM models, how to pitch sponsors, measuring what matters and more. We also go over how to have a business mindset to treat your show like a business from the start so you can monetize it from day one. Lastly we talk about your show pitch. Just to note: we go over on this session into growth, as this is from a pre-recorded live class. There are a lot of questions about sponsorships that you may have as well so I wanted to include this. We go more into growth in the next session.
Session 5: Growth (37 minutes)
In this section, we get into all the ways to grow your show using everything I did to grow my own shows. We also discuss what analytics actually matter, the benefits of social media (or not), audio ads and partnerships, public relations, working with other podcasters and podcast platforms, and more.
Session 6: Follow up and Next Steps
Bonus section to help you with next steps and any questions. We discuss some tips on pitching and I have a discount for anyone who wants to book a 1:1 session with me to get individual support and advice on your podcast.
BECAUSE audio stories can impact lives. THERE’S NEVER BEEN A BETTER TIME TO LAUNCH A SHOW.
This class is for you if:
You want to start a podcast but you’re not sure where to start.
You are curious about the business side of podcasting and want to learn from someone who has monetized three shows?
You want to learn about podcasting, but you don’t have time to sit in a three month class.
You need a roadmap, and some insight on how to develop and actually take your idea into an actual show?
You are an entrepreneur, influencer, expert, doctor, journalist, storyteller, fitness aficionado or just want to start a podcast that actually makes money.
You need a boost to take your idea from a dream to reality.
You have a business and think podcasting could add amazing value
What People Are Saying:
“Shelby has been a great resource helping me strategize for the launch of my new health and wellness blog. During our Zoom sessions together, we completed a business plan that I am in the process of executing. Her positive personality, honesty and entrepreneur mindset made her a joy to work with. Because of her guidance and inspiration I have begun to build the career of my dreams and there is no doubt she can help you do the same!”
--- Abigail Scott, Owner and Marketing Strategist Abigail-Scott.com
“Shelby’s class it was a great primer into the world of podcasting and actually learning about one specific podcaster's success and how she got there was really helpful. I especially liked the HARD DATA--I think it's so important that it's there so folks aren't just given anecdotes etc....I also liked that you very clearly stated what it WASN'T--how to upload, how to use software-questions that can be answered by using Google.”
--- Professional Athlete, Mirna Valerio aka “The Mirnivator”
“I have been a huge fan of Shelby's and Wild Ideas Worth Living for a while! When I saw that she was offering consulting services I called my co host, Nick Watts, and we both jumped at the chance! To be honest we were pretty nervous! We had launched a podcast as originally a fun side project/ spin-off of our company Occupation Wild, but as our audience grew we had no idea where to start with monetizing. Shelby was so kind and informative, she really took the time to listen to our podcast and gave great feedback and practical advice on where to start when reaching out to potential sponsors and show partners. She gave us a lot of confidence in what we were doing and with what we learned we actually landed our first show partner and are in the talks with a few other companies!”
--- Courtney Condy, Co-Founder Occupation Wild
Meet your instructor: Shelby stanger
I’ve monetized three podcasts and even sold a podcast to REI Co-Op. I still host it. Watch my journey here.
I monetized that podcast from week one. I took an entrepreneurship class and treated my podcast like a business from the beginning.
I made mistakes when I started and had unrealistic expectations of how much money I would make. I wish someone could have shown me tips that took me months/years to learn and explained the money part.
I paid to take a class when I first started. I found it immensely valuable.
Beyond money, podcasting has brought me a ton of JOY and Opportunities. I have made connections (both business and personal) I am incredibly grateful for and would not have made any other way.
I want you to be Successful. I love podcasting. I love hearing feedback from listeners. I love helping others launch shows and have helped dozens like you.
Audio stories can Change the World. I’ve seen the power of podcasting firsthand.
Current Podcasts
TOPICS WE WILL COVER:
Equipment/Software you need to get started.
Your show structure/content and why that matters.
Ways to monetize your show.
Your cover art, logo and launch package.
What tasks (like editing, sales, and production) you can outsource and how?
Thinking about your podcast as a business and how to weave that into the show launch.
Growing and advertising your show.
Insider tactics for success/things I wish someone told me when starting.
This class is NOT about:
How to upload an audio file.
How to use editing software.
Which editing software to use.
How to put your podcast on Soundcloud, Stitcher, Spotify or iTunes/Apple Podcasts
(There are tons of resources on this and I will send you some with the class).
By the end of this course you will:
Know all the tools you need to have and equipment necessary to launch a show.
Have a solid understanding and strategy of how to monetize your show.
Have a solid understanding and plan for how to grow your show and launch.
Have a system to record and produce a show every week.
Investment:
Regular Price $̶375 | On Sale $247
When YoU register, You’ll Get:
Six pre-recorded podcast classes
Exercises to complete so you can better develop your show and your audience.
A list of equipment to buy.
A sample business plan template specifically designed for your podcast.
Complete knowledge and a plan on how to monetize and launch your show.
*All sessions available to watch on demand
All course materials ©Shelby Stanger Productions, 2020